I’m a Freelance Creative Performance Consultant helping brands fix, scale and improve their Meta & TikTok advertising.
I partner with brands and agencies to deliver data-led strategy, creative direction and ad system optimisation across Meta and TikTok.
The Hybrid Performance Partner You Need.
I am a senior-level Creative Performance Consultant who operates at the intersection of strategy and execution. My clients bring me in when they need clarity, fast. I cut through the industry jargon and chaos, rapidly diagnosing the root cause of performance issues to deliver a simplified, trustworthy plan. I make complex, high-stakes problems feel manageable, ensuring you leave every interaction feeling smarter and with a clear path to scale.
I am the rare hybrid of strategist and strategist-doer - I don’t just say “do X,” I execute it properly. My expertise spans the entire funnel: from fixing broken tracking and rebuilding campaign structures to designing high-performing creative and optimising ad systems that reduce CPA. This blend of senior strategic oversight and hands-on capability removes both risk and complexity for agencies and brands.
My creative work is proven to perform and look good, solving problems other people can’t. I’m brought in when ROAS has fallen, systems are broken, or leadership needs certainty before scaling. Ultimately, I deliver real outcomes, responsible growth, unlocked potential, and creative systems that last. I am the safe pair of hands you bring in when the stakes are high.
Your Partner in Strategic Marketing & Creative Solutions.
Creative Performance Consulting
Strategic consulting for brands and agencies that need to fix, reset, or scale their Meta and TikTok advertising. I help you understand what’s limiting your performance, clarify the changes required, and build a system that delivers consistency and long-term growth.
INCLUDES:
- Meta & TikTok Performance Audits
- Strategic Resets & 90-Day Roadmaps
- Creative Testing Frameworks
- Account Structure & Measurement Improvements
- Tracking & Signal Architecture (Pixel / CAPI)
- Consulting Support for Agencies & In-House Teams
Paid Media Management
Hands-on management of Meta and TikTok campaigns, built around creative testing, performance analysis, and algorithm-friendly account structures. I run your paid social channels with a clear focus on efficiency, scalability, and measurable results.
INCLUDES:
- Meta Ads Management (Facebook & Instagram)
- TikTok Ads & GMV Max Management
- Creative Testing & Iteration
- Weekly Performance Tracking & Optimisation
- Campaign Builds & Restructures
- Ongoing Strategy, Support & Reporting
Creative & Brand Production
Selective creative work for brands that need high-quality design, branding, or content to support their paid and organic channels. I focus on projects where strong visual direction and storytelling elevate the overall brand experience.
INCLUDES:
- Design & Brand Identity
- Creative Direction for Paid & Organic
- Paid Social Ad Design & Templates
- Product & Event Photography
- Selective Creative Projects Based on Fit
Delivering standout creative solutions for each of them, tailored to their unique vision and goals.
